Youth Marketing Mega Event

TUESDAY, MARCH 4, 2008

Afternoon Track 3
TEENS TRACK
Track Chair: Harris Interactive

1:30

School of Cool: A what's HOT & what's NOT Jam Session

Josie Graham
‘Queen of Cool' / Design Manager, Procter & Gamble

2:15

A Roadmap to the Heart, Mind and Soul of Today’s Teen: Building an Emotional Connection to Your Brand

The Geppetto Group

3:00 YOUR SPACE: Focus Teens & College

4:00 Chill, Mingle, Network

4:30

LIVE TEENS FOCUS GROUP!
The State of Teens: Bringing the Numbers to Life from Their Mouths to Our Ears!

Jacqueline Lane
Director of Teen Research, C&R Research

5:30 KARAOKE

WEDNESDAY, MARCH 5, 2008

Afternoon Track 3 TEENS TRACK Track Chair: Harris Interactive
1:30	Integrating Your Brand With Different Teen Screen Experience June Bower Vice President, Consumer Entertainment, Alcatel-Lucent Jennifer Carole Director, The Worldwide Teen Lab, Alcatel-Lucent
2:15	Do Something: Reaching Teens With Marketing that Matters (to them and your bottom line) Melissa Murphy-Brown VP Corporate Communications, Del Monte Foods Divine Bradley Founder, Team Revolution Aria Finger Director, Business Development, Do Something
3:00 Chill, Mingle, Network
3:15	Speaking to Urban Markets With Authenticity and Credibility Chris "Kazi" Rolle Creator, The Hip-Hop Project
4:00 Dismissed. Go back and be better. TTYL.