Agenda at a Glance
| The Workshops: Sunday, April 26, 2009 | |||
| 9:00 | Registration |
12:30 | Lunch |
| 9:30 – 12:30 | AM Workshop: KidSay, Kiddie-i-Oh! We’ve Got Your Numbers: How to Leverage Trend Reports to Grow Your Business Bob Reynolds, KidSay • Terence Burke, KidSay Trend Tracker • Ali Pohn, Kiddie-i-Oh! |
1:30 – 4:30 | PM Workshop: Rare Attitude, Visceral Content: Learning to Inspire and Relate to Youth with an Uncommon Approach Chris Conley, Institute of Design, IIT |
| SYMPOSIAS : Monday, April 27, 2009 | ||
| Symposia 1: Insights, Foresights + Trends | Symposia 2: Social Media & technology | |
| 7:30 |
Registration |
Registration Chairperson: Wynne Tyree, Chief Smarty Pants |
| 8:30 – 9:15 |
What Really Happens in the Family Living Room? Jane Gould, Nickelodeon / MTVN Kids & Family |
Developing an Effective Web Presence That’s a Cohesive Component of your Brand Identity Kofi Brown, Jordan Brand (a division of Nike) |
| 9:20 – 10:05 |
A Global Perspective: The Status of Children Around the World Amy J. Oberg, Kimberly Clark Corporation |
The Facts on Social Media: Separating Myths from Realities Peter Grunwald, Grunwald Associates |
| 10:10 - 10:55 | Hot Topic! | Rock Your Gum Online Barry Calpino, Wm Wrigley Jr Company |
| 10:55 | We are so on a break! |
|
| 11:25 – 12:10 |
Getting Your Company Leadership Behind Youth Marketing and Technology Claudia Bremser, Verizon Wireless |
Applying Communication Technologies to Reach Teens George Weiner, DoSomething.org |
| 12:15 – 1:00 |
Maximizing Brands with Innovative Style [Guides] Cynthia Rapp, Cartoon Network Enterprises |
Over 100 Million Hours of Branded Engagement Jack Dearnbarger, Blockdot Games |
| 1:00 | Lunch |
|
| 2:05 – 2:50 |
Segmentation Strategies for the Youth Video Game Market Russell Arons, VP Marketing, Electronic Arts Inc |
Moving Beyond “Love the One You’re With”: Creating and Sustaining Virtual World User Loyalty Among Teens Craig Sherman, Gaia Online |
| 2:55 – 3:40 |
Segmentation Strategies for the Youth Video Game Market Russell Arons, VP Marketing, Electronic Arts Inc |
Millennials Shifting Screens: Decoding Media Behaviors and Building a Loyal Audience Jamie Elden, Alloy Media + Marketing |
| 3:45 – 4:30 |
A New Luxe Vision: Roberto Lanzi, Sanrio Janet Hsu, Sanrio |
Creative Ways to Get Kids Really Excited About a Virtual World, While Being thoroughly Compliant with COPPA and All Regulations Craig Kronenberger, Good Egg Studios/ Elf Island |
| 4:30 | Conclusion of the Symposia |
|
| Main Conference: Tuesday, April 28, 2009 | |||
| 7:30 | Registration | 9:45 | Business Card Exchange in the Exhibit Hall- Collect ‘Em All! |
| 8:00 | Opening Remarks Tristan Coopersmith, The Intelligence Group |
10:15 | We are so on a break! |
| 8:15 | Keynote: Leading a Culture of Innovation Sir Ken Robinson Author, Out of Our Minds: Learning to Be Creative and The Element: A New View of Human Capacity |
10:45 | Keynote: Discovery Education- Reaching Multi-Media Millennial Youths Lori McFarling, Discovery Communications |
| 9:00 | Keynote: Youth Trends for the Near Future: Marian Salzman, Porter Novelli |
11:30 | Live Concert! |
| 12:00 | Lunch | ||
| Attend any session in any of the three concurrent tracks. Feel free to mix it up and design your own ideal event! | |||
| Family & Kids Track | Tweens & Teens Track | College & Young Adult Track | |
| 1:15 | Welcome from the Track Chairs Scott Carlis, GQ Magazine/Conde NAST and Summer Carlis, 6 |
Welcome from The Track Chair Alexandra Torline, 14, Student, Huntington Beach High School |
Welcome from The Track Chair Evan Lee Dahl, 20, Student, Golden West College |
| 1:30 - 2:15 |
The Untapped Role of Dad Roland C. Warren, National Fatherhood Initiative |
Unlocking Cool: Reaching Teens with Integrated Marketing Jim Meier, Cheetos & Doritos, Frito Lay |
Understanding “Guyland”: Young Men 16-26 Michael Kimmel, SUNY at Stony Brook, Author, Guyland |
| 2:20 – 3:05 |
Hot Topic! | Going Mobile Tracy Clark, Boost Mobile |
Keeping it Consistent: Maintaining a Cool Image Across Multi-Media Bryan Johnston, Burton Snowboards |
| 3:10 – 3:55 |
Convenient and Delicious: What’s New in Natural, Health & Organics Clair Sidman, Ian’s Natural Foods |
The Culture of Cool Rachel Geller, The Geppetto Group |
Keeping it REAL and RELEVANT with Older Youth Brad Wahl, The Krystal Company |
| 4:00 | We are so on a break! |
||
| Main Conference: Wednesday, April 29, 2009 | |||
| 8:15 | First Day Flashback Tristan Coopersmith, The Intelligence Group |
10:15 | We are so on a break! |
| 8:30 | Keynote: Understanding Gen X & Gen Y Jane Buckingham, Intelligence G |
10:45 | Creating Content that Sticks–Leveraging Innovations in Research, Production and Distribution Karen Gruenberg, Mission to Planet 429 |
| 9:30 | Keynote: Gen buY: What Gen Y Craves, Why They Buy and How to Reach Them Kit Yarrow, Ph.D. Chair, Golden Gate University, Author, Gen buY Jayne O’Donnell, USA TODAY, Author, Gen buY |
11:30 | Creating a Soap Star Eric Ryan, Method |
| 12:15 | Lunch | ||
| Attend any session in any of the three concurrent tracks. Feel free to mix it up and design your own ideal event! | |||
| Family & Kids Track | Tweens & Teens Track | College & Young Adult Track | |
| 1:15 | Track Chairs Scott Carlis, GQ Magazine/Conde NAST and Summer Carlis, 6 |
Track Chair Alexandra Torline, 14, Student, Huntington Beach High School |
The Track Chair Evan Lee Dahl, 20, Student, Golden West College |
| 1:30 - 2:15 |
Marketing to the Youth Soccer Masses Neel Shah, Major League Soccer |
Get Creative: Rebranding to a Tween/Teen Consumer Marcy Gonzales, Pacific World Corporation |
Everything Old Is New Again Howard A. Tullman, Flashpoint Academy |
| 2:20 – 3:05 |
The Top 50 Kid Brands: Finally! A Model for Measuring Kid Affinity Joanna Fanuele, and Wynne Tyree, Pants, Smarty Pants |
The Hottest Properties for Licensing and Promotions Lisa Streff, DIC Entertainment |
The Gentlemen’s Fund: Cause Marketing to Create Brand Experiences Scott Carlis, GQ Magazine/Conde NAST |
| 3:10 – 3:55 |
Uncovering the Emotional Benefits of a Rational Brand Jennifer H. Jones, Embassy Suites Hotels, Hilton Hotels |
Creating Relevant Design for Tweens Brenda Zuck, Colgate-Palmolive |
Developing an Iconic Brand Identity – How to Re-think and Reinvent your Brand Victoria Lozano, Cadbury |
| 4:00 | Conclusion of YMME’09. Peace out. |
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